Individuals with the last name of Smith marry other Smiths three to five times more frequently than individuals with any of the other common names. Along the diagonal in bold is highlighted the number of marriages that occurred between individuals with the same surname. The table above (page 19) illustrates the five most common surnames in the United States and the number in each box indicates how many marriages occurred between individuals with each of these name combinations according to a three state study done in 2004 in raw numbers. Research shows that not only do we make often significant decisions based on unconscious reactions, but that after the decision is made we use our conscious minds to explain that we did this in a logical and reasoned manner. The author separates conscious from unconscious cognition and provides evidence for how the unconscious mind influences such diverse behaviors as who we marry, who we vote for, what we order in a restaurant, how much we enjoy food, what products we buy, the prejudices we hold, the perceptions we form, and the memories we create. The first half of the book is titled The Two-Tiered Brain and describes the modern understanding of the unconscious. The book is organized into two halves each of which is packed with current, relevant research including both controlled experiments and fascinating case studies. Unlike in the Freudian model where unconscious thoughts are blocked through defense mechanisms such as repression neuroscience reveals that these processes are inaccessible because of the design of the brain. Unlike the unconscious dominated by sexual and aggressive urges and unresolved childhood conflicts described by Freud, Mlodinow shows us that thoughts which are unconscious are adaptive.
This book chronicles numerous interesting and enlightening studies which highlight the ways our unconscious minds influence our behavior.
Modern methods now include advanced scanning equipment which allows specific and scientific examination of how the unconscious mind operates.
#Subliminal books free
Early psychologists were limited to methods such as introspection, free association, observation, implanting electrodes, and studying behavior of animals after damage to examine the unconscious. The author Leonard Mlodinow is a physicist who has had a very diverse career including working as a Hollywood screen writer and an award winning video game designer has the ability to make complex scientific research accessible, engaging, and entertaining making this a book suitable for both instructors and students. Subliminal provides insight into how modern neuroscience is revealing the ways in which our unconscious minds influence a wide range of our behaviors.
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